Privacy Policy

Our privacy policy and how we use your data

Last updated: 05 December 2025
Company: Adgent Ltd (United Kingdom)

Adgent (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or interact with our services.

This policy is intended to meet the requirements of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Who We Are

Adgent Ltd is a company based in the United Kingdom.

If you have questions about this Privacy Policy or how we handle data, you can contact us at:

Email: rishan@adgent.ai
Company: Adgent Ltd, UK

2. Information We Collect

2.1 Website Information

When you visit our website, we may collect limited technical information automatically, such as:

Browser type and device information
Pages visited and time spent on the site
Referring website or source link
General usage analytics

This information is used to understand website performance and improve user experience. We do not use this information to identify individual visitors.

2.2 Contact and Demo Requests

If you submit a form on our website (for example, to request a demo or get in touch), we may collect:

Name
Work email address
Company name
Any information you include in your message

We use this information only to respond to your enquiry and communicate with you about Adgent.

2.3 Cookies and Analytics

We may use standard website analytics tools to understand traffic and improve the site.

These tools may process information such as:

Page interactions
Approximate location (city-level)
Referral sources

Where required, we will provide appropriate cookie notices and consent mechanisms.

3. Third-Party Data Sources

Adgent may use third-party market and publisher intelligence providers (such as Similarweb) to support contextual insights.

These sources provide aggregated, non-personal, and non-identifying information. Adgent does not purchase or ingest personal data from these providers.

4. Product Data Processing (Adgent’s Core Technology)

Adgent’s services generate contextual datasets related to AI referral behaviour and AI-cited publisher environments.

These datasets are designed to avoid personal data entirely.

Adgent does not collect or process:

Names, emails, or user identifiers
IP addresses for targeting purposes
Cookies, MAIDs, or device IDs
Bidstream user IDs
Raw AI user prompts or chat histories
Publisher first-party user data
Sensitive personal information

All Adgent outputs are:

URL-level
Contextual
Aggregated or synthetic
Non-identifying

Our signals describe content and publisher environments, not individuals.

5. How We Use Information

We use collected information to:

Respond to enquiries and demo requests
Operate and improve our website
Monitor site performance and security
Provide information about our services

We do not sell personal information.

6. Legal Basis for Processing (UK GDPR)

Where applicable, we rely on the following lawful bases:

Legitimate interests (operating and improving our website)
Consent (where cookie consent is required)
Contractual necessity (responding to business enquiries)

7. Data Sharing

We may share limited information with trusted service providers who support our operations, such as:

Website hosting providers
Analytics providers
Business communication tools

These providers are contractually required to safeguard information and process it only on our instructions.

We do not share personal information for advertising profiling purposes.

8. Data Retention

We retain personal information only as long as necessary:

Contact form submissions are kept for business correspondence purposes
Website analytics data is retained according to provider settings

Contextual, non-personal datasets may be retained longer as they do not identify individuals.

9. Security

We apply appropriate technical and organisational safeguards, including:

Encryption in transit (TLS)
Access controls
Secure cloud infrastructure
Internal monitoring and audit practices

10. Your Rights (UK GDPR)

Under UK GDPR, you may have rights including:

Access to your personal data
Correction of inaccurate data
Request deletion of your data
Object to processing in certain circumstances
Withdraw consent where applicable

To exercise these rights, contact us at rishan@adgent.ai.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.