Integrated with
Programmatic can’t reach where AI sends buyers.
Intent is no longer formed in search — it happens inside answer engines.
🔎
The old world
Search-ledSearch creates the intent signal
- Buyers start with Google keywords
- Early intent signals are visible
- Programmatic can intercept demand
The shift
AI forms intent.
The open web confirms it.
The open web confirms it.
Your opportunity is the citation click — the moment buyers leave AI and enter publisher pages.
🤖
Answer engine
citations →
🌐
Open web
✨
The new world
AI-ledAnswer engines form intent privately
- Buyers start in AI conversations
- Shortlists are formed inside models
- Citations push evaluation to the open web
Your Buyer’s New Journey
Buyers ask AI for recommendations.
AI responses shortlist brands and cite sources.
Buyers click citations and evaluate on the open web.
How it works
One integrated system — from signal to deals to activation and measurement.
📡
Adgent Signal
Understand where AI sends buyers
- Identify the publisher pages AI models cite most frequently in your category.
- Continuously refresh lists as outputs and citations shift.
🧩
Curated SSP Deals
Package AI-cited environments into supply paths
- Turn those environments into curated deals via SSP partners.
- Maintain fully programmatic-native workflows.
📈
DSP Activation + Measurement
Activate in your DSP and prove uplift
- Run deals inside your DSP like any other PMP.
- Measure uplift versus open exchange benchmarks.
No new buying model. No experimental “AI targeting.” Just curated publisher supply where AI sends buyers.
Case study
PubMatic × VCCP Media
AI-cited travel supply activated via curated PMP
Travel · Display + Video · Germany
+2.0×CTR
–64%CPC
LowerWaste
HigherEngagement
Setup
AI-cited travel supply activated via PubMatic and benchmarked against open exchange.
Challenge
High waste in open-web programmatic; increasing ad clutter; AI influencing travel planning behaviour; objective: prioritise quality site visits over cheap impressions.
Activation
Curated PMP live in PubMatic; activated across display + video; targeted AI-influenced open-web sessions; contextual premium travel inventory.
Measured against standard open-web benchmark campaigns.